Blog Blueprint

Posted on Posted in How To's

When it comes to blogging, and creating one, there’s never a day that goes by when you’re not fussing or tweaking it – to get it just right to show your visitors and get the best results from it.

Right? Like opt-ins to your newsletter …

If you followed this blog at all,  you know I had a rather visually complex, yet attractive design. It was a theme I purchased and was quite happy with. After a while I noticed some features that grew to be annoying … lol.

Landing Page Builder

Like, not being able to add widgets easily for ADs, animations happening when I disabled them, not being able to use certain plugins – really annoying.  A beautiful theme, but complicated. These things you don’t find out until you use it.

I also had forgotten the #1 element to keep in mind when designing a blog – your visitor! With all the distractions the internet provides, I think the last thing a visitor wants is to experience a visually “busy” website.

Visitors want:

  • Instant information
  • Easy access
  • Easy on the eyeballs
  • Clear messages
  • Awesome visuals
  • Easy navigation
  • Clean, simple presentation (not a bunch of animations – very distracting)
  • Easy
  • Simple
  • Easy

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What I Changed

  1. The Homepage needed to be more inviting – simplify
  2. Ads need to be presented but sparse and simple, visual – not too much text
  3. Easy to read font
  4. Easy access to posts
  5. Little animation on pages
  6. Accessible opt-in form

I’m still tweaking … !

So here are two good resources to look at to give you ideas

10 Crucial Elements for Any Website Design

The Marketer’s Crash Course To Visual Design

So. When designing your blog, and especially if you’re new at this, you’ll be tempted to slap a bunch of stuff on it that – YOU may like, but will actually make visitors click away. So it takes time, making mistakes, learning, and constant tweaking and maintaining. The more you perfect your blog with clarity in message, visuals (another topic) and layout, the less you’ll be hanging with the crabs…

Creatively yours,

Lesly Federici




PS – Got some value here in this posy? Comment below 🙂


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11 thoughts on “Blog Blueprint

  1. Lesly, it is so true how a chaotic and busy blog makes me click off a website – and FAST! I have done a lot of changes and tweaking on my blogs the last six months or so – and, as you know, I am planning on making some major changes to make my blog more brand consistent. Thanks for the tips and encouragement to make my blog better for my visitors! ~Adrienne

  2. Hi Sazia,
    Appreciate your visit – thank you. Yes, it’s easy to get confused about blogging , I try to clear things up so people won’t give up … never give up

  3. Great information shared about what visitors want. If so many things and designs on blog common people get confuse and feel like irate. I will definitely follow this. Thanks for sharing

  4. Right on, I find that most people spend too much time messing around with all the settings, the newest widget – instead of just keeping it clean and filling it up with useful and giving content

    Time for Greatness is NOW!

  5. Clean and simple… I like it. There’s nothing worse when visiting someone’s blog than to have to hunt for the blog itself, or where to comment or share. Thanks for the post, and the helpful links you’ve included. Hang’n with the crabs — I love it!

  6. Hi Lesly ,
    I like it 🙂
    In the last time many of the blogs got a busy look
    and sometimes it took a lot of time to find where to comment or where the posts are at all . I think ,sometimes less is better ,even if it looks beautiful with lots of nice images .
    Good to look at your blueprint 🙂
    Thank you

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