Have you ever thought about your contribution to content overwhelm on the internet?


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Honestly, this never occurred to me until I listened to the audible book “Brandscaping” by Andrew M. Davis.

I was looking for information and ideas on creative marketing and what I heard was an explosion of ideas. It shifted my thinking towards a new way of doing my own marketing online.

I’m excited because the concepts explored in this book supported the ideas I was “chewing” on in my head for a while. I heard ideas that gave me direction.

The first “Ah-ha” light bulb moment was the question: Quantity verses Quality. Check out these statistics:


Landing Page Builder

Each minute of every day the following happens: – 204 million emails are sent every minute! – 4 million Google searches are made every minute! – 277,000 tweets are sent each minute! – See more at:


Then there’s this,  on just WordPress alone …

Users produce about 56.1 million new posts and 68.1 million new comments each month. Check out more WordPres Stats here …


With stats like this no wonder there is information overload! Right? And so the question is – how much are you (and me) contributing to it?

What’s clear to me now is how important quality is and finding ways to visually display it. If I’m doing what everyone else is doing -blogging every day, posting on Facebook every day, sending out emails every day … I’m falling into and contributing to information overload. I become part of those incredible statistics.

Now you might argue, if you don’t do all the above on a daily basis , no one will know who you am! Well, that’s not totally true, not any more in this era of phenomenal marketing changes. In fact, if you focus on quality in the information you share, that will speak louder than robotic quantity.

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Here’re some things to think about when promoting what you do to potential prospects.

  1. Get clear on what you’re about. For me, it’s Affiliate Marketing married to the creative process of marketing. So I focus on this area.
  2. Educate yourself in that area of focus. There are so many bloggers writing about marketing that it’s boring! If you’re interested in online marketing what are you most interested in? It’s not enough to say “I like to help people market their business”. So what. Continuous education on the topic you’re interested in will position yourself as more knowledgeable in that area – and that’s a good thing. Education , books, information products, can feed you ideas that you can morph into your own and give you direction.
  3. There is an audience for everyone. So don’t worry. Perfect who YOU are, your message, keep offering quality not quantity.
  4. Observe what you’re doing. Can you change things? Do you really have to send out daily emails? Blog daily? You know the saying “Less is More”? So less quantity and more quality.
  5. Do you have a visual way to display what you’re about? This will take some exploration. Marketing is all about finding ways to show your uniqueness. Read “Brandscaping” to learn more about how to do this one thing.


So … get to work.

Creativity yours,


PS- Thoughts? Leave a comment .. thanks …

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Lesly Federici

Lesly Federici is a Registered Nurse turned Community and Affiliate Marketer. She is the CEO of the Power Affiliate Club, and known as the "Artistic Affiliate". She enjoys helping people learn, create, and manage the blogging experience. She's also an Artist and Author. Lesly believes the best opportunities in life are those self generated. Be sure to reach out to Lesly as she would love to hear from you ...

21 Responses

  1. Hi Joy,
    Wonderful to see you visiting, thank you! Yea, I think once a week is fine… you could be putting out a daily post and it could become overwhelming for your readers with all the other stuff they get … so you want to memorable so they keep coming back …

  2. Joy Healey says:

    Hi Lesly

    Interesting thought! I guess it’s the online variation of knowing the difference between sending out an interesting mailshot, but the recipient may perceive it as junk mail.

    I started off blogging every day but I just couldn’t keep up with it while producing quality posts, so I’m down to one a week (usually). I know that’s better for me, because I have enough to say weekly – and I think it’s better for my readers, because they can keep up with me.


  3. Hi Francine,
    Blogging everyday can be a good thing, one benefit is it can increase ranking on the search engines. But quality is the question and how it can attract readers. Yes, lots of food for thought. The other thing is writing to and for your readers, not what you think may interest them … lot’s to learn and think about .. I’m in the process as well .. thank you for the visit, I appreciate it …

  4. Now that’s food for thought. Why do I think I MUST blog every day? Just because I always do? You’ve given me a lot to ponder.

  5. Hi Erica,
    Wonderful to see you visiting … yes, the delete button is good, I do the same. I am bombarded with emails, so I hit the delete …. sounds like a lot of work 4 summits, but I get a sense they’ve been good for promoting you … so glad to see what you’ve been up to..

  6. Hey Joan,
    Always great to see you visiting … you read, you learn, and then you do what makes sense to you …. absolutely correct …

  7. Hey there Chery..
    Yep Less is more, and the more unique the better too .. always great to see you visiting 🙂

  8. Hi K. Lee,
    Thank you so much for the visit .. appreciate it. Quality is the “carrot” that brings people back. Too many people think quantity is the magic strategy for attraction, but it’s not. As the computer becomes more “human”, as Google humanizes its search engine, quality content will be even more important …

  9. K. Lee Banks says:

    Thanks for sharing such a thorough treatment of quality vs. quantity. While I want to be consistent with content, I would rather concentrate on producing high quality content.

  10. Hello Lesly, Oh yeh like may others have stated before me YOU Have My Head Spinning! I never thought about me being part of the overwhelm process, but it sure does make sense, WOW! “Less is More”? So less quantity and more quality.

    Love Love Loved this..

    Thanks for sharing..

    Chery :))

  11. Hi Lesly,

    Loved this post! Need to figure out what is right for you and just do it regardless what “everyone” else is doing. Not doing the NORM is pretty great and liberating as well I must say lol!

    Thanks for always sharing thought=provoking blog posts!


  12. Lesly,
    We need to discover the balance that works for us. I have many lists but I had not been nurturing them for quite awhile. Then I agreed to promote each of the 4 virtual summits and the one live seminar within a few months. Suddenly I was sending a lot of emails, but they were required.

    Yes, several people opted out of my lists but they were the ones who were no longer interested. But to my surprise and delight, there were many others who stayed and opened my emails and some sent me wonderful comments.

    I don’t know if I would choose to be on 4 summits again, especially not so close together, but then again if I had been regularly reaching out to my lists they would have been used to it.

    Even though frequency can be annoying, there are who send me several emails almost every day, but I do not unsubscribe because what they offer is so valuable. If I’m not interested in a certain product, I just delete those emails.


    Dr. Erica

  13. Hi Cyndie,
    Welcome! Wonderful to see you visiting … I think – stand your ground. It may take longer to build exposure but I think it’s the best way. I am changing how I do things to maintain quality and integrity .. spend the time in creating content that makes a difference in my readers.. thank you for visiting …

  14. Excellent point. I have always tried to provide quality, but have been concerned about not getting the quantity out there. This makes me feel better about my approach. I don’t want to be part of the clutter, but rather someone who provides content with real impact on people.

  15. Hey lesly,

    You have done it again….making the wheels spin in my mind. That’s a good thing. I do have to give this a peek. Love to create marketing that is not like all the rest.


  16. Hey Monna,
    I know, an eye opener indeed! I am re-evaluating, as I mentioned to Brenda, what I’ve been taught as far as online marketing .. to be continued .. always great to see you visiting, thank you …

  17. Hi Brenda…
    Yes we all part of the problem … I’m taking a step back and re-evaluating what I’ve been “taught” to do.. and implement some of the ideas in the book I mentioned … there is always a solution.. always great to see you visiting … thank you …

  18. Hi Lolette,
    Wonderful to see you here! Thank you! Glad you liked it …

  19. Lolette Stephenson says:

    EXCELLENT article !! Love it.

  20. BG Jenkins says:

    Hi Lesly, I will definitely have to get that book. Lots of interesting ideas to toss around, and that’s a great point on all of us being part of the problem. Now we’ll just have to learn to be a better part of the solution. Great article.

  21. Hi Lesly,

    What an eye opener. I never thought of us contributing to the overwhelm problem. You have given me and a lot of others a great many things to think about.

    Thank you.

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