Contribution

Posted on Posted in Affiliate Marketing, How To's, Mindset

 

Have you ever thought about your contribution to content overwhelm on the internet?

 

Honestly, this never occurred to me until I listened to the audible book “Brandscaping” by Andrew M. Davis.

I was looking for information and ideas on creative marketing and what I heard was an explosion of ideas. It shifted my thinking towards a new way of doing my own marketing online.

I’m excited because the concepts explored in this book supported the ideas I was “chewing” on in my head for a while. I heard ideas that gave me direction.

The first “Ah-ha” light bulb moment was the question: Quantity verses Quality. Check out these statistics:

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Each minute of every day the following happens: – 204 million emails are sent every minute! – 4 million Google searches are made every minute! – 277,000 tweets are sent each minute! – See more at: www.gwava.com

 

Then there’s this,  on just WordPress alone …

Users produce about 56.1 million new posts and 68.1 million new comments each month. Check out more WordPres Stats here …

 

With stats like this no wonder there is information overload! Right? And so the question is – how much are you (and me) contributing to it?

What’s clear to me now is how important quality is and finding ways to visually display it. If I’m doing what everyone else is doing -blogging every day, posting on Facebook every day, sending out emails every day … I’m falling into and contributing to information overload. I become part of those incredible statistics.

Now you might argue, if you don’t do all the above on a daily basis , no one will know who you am! Well, that’s not totally true, not any more in this era of phenomenal marketing changes. In fact, if you focus on quality in the information you share, that will speak louder than robotic quantity.

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Here’re some things to think about when promoting what you do to potential prospects.

  1. Get clear on what you’re about. For me, it’s Affiliate Marketing married to the creative process of marketing. So I focus on this area.
  2. Educate yourself in that area of focus. There are so many bloggers writing about marketing that it’s boring! If you’re interested in online marketing what are you most interested in? It’s not enough to say “I like to help people market their business”. So what. Continuous education on the topic you’re interested in will position yourself as more knowledgeable in that area – and that’s a good thing. Education , books, information products, can feed you ideas that you can morph into your own and give you direction.
  3. There is an audience for everyone. So don’t worry. Perfect who YOU are, your message, keep offering quality not quantity.
  4. Observe what you’re doing. Can you change things? Do you really have to send out daily emails? Blog daily? You know the saying “Less is More”? So less quantity and more quality.
  5. Do you have a visual way to display what you’re about? This will take some exploration. Marketing is all about finding ways to show your uniqueness. Read “Brandscaping” to learn more about how to do this one thing.

 

So … get to work.

Creativity yours,

Lesly

PS- Thoughts? Leave a comment .. thanks …

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21 thoughts on “Contribution

  1. Hi Lesly, I will definitely have to get that book. Lots of interesting ideas to toss around, and that’s a great point on all of us being part of the problem. Now we’ll just have to learn to be a better part of the solution. Great article.
    BG Jenkins recently posted…Feeling Left Behind?My Profile

  2. Hi Brenda…
    Yes we all part of the problem … I’m taking a step back and re-evaluating what I’ve been “taught” to do.. and implement some of the ideas in the book I mentioned … there is always a solution.. always great to see you visiting … thank you …

  3. Hey Monna,
    I know, an eye opener indeed! I am re-evaluating, as I mentioned to Brenda, what I’ve been taught as far as online marketing .. to be continued .. always great to see you visiting, thank you …

  4. Excellent point. I have always tried to provide quality, but have been concerned about not getting the quantity out there. This makes me feel better about my approach. I don’t want to be part of the clutter, but rather someone who provides content with real impact on people.

  5. Hi Cyndie,
    Welcome! Wonderful to see you visiting … I think – stand your ground. It may take longer to build exposure but I think it’s the best way. I am changing how I do things to maintain quality and integrity .. spend the time in creating content that makes a difference in my readers.. thank you for visiting …

  6. Lesly,
    We need to discover the balance that works for us. I have many lists but I had not been nurturing them for quite awhile. Then I agreed to promote each of the 4 virtual summits and the one live seminar within a few months. Suddenly I was sending a lot of emails, but they were required.

    Yes, several people opted out of my lists but they were the ones who were no longer interested. But to my surprise and delight, there were many others who stayed and opened my emails and some sent me wonderful comments.

    I don’t know if I would choose to be on 4 summits again, especially not so close together, but then again if I had been regularly reaching out to my lists they would have been used to it.

    Even though frequency can be annoying, there are who send me several emails almost every day, but I do not unsubscribe because what they offer is so valuable. If I’m not interested in a certain product, I just delete those emails.

    Warmly,

    Dr. Erica
    Dr. Erica Goodstone recently posted…I Can ACCEPT My Love Relationship EXCEPT ….My Profile

  7. Hi K. Lee,
    Thank you so much for the visit .. appreciate it. Quality is the “carrot” that brings people back. Too many people think quantity is the magic strategy for attraction, but it’s not. As the computer becomes more “human”, as Google humanizes its search engine, quality content will be even more important …

  8. Hi Erica,
    Wonderful to see you visiting … yes, the delete button is good, I do the same. I am bombarded with emails, so I hit the delete …. sounds like a lot of work 4 summits, but I get a sense they’ve been good for promoting you … so glad to see what you’ve been up to..

  9. Hi Francine,
    Blogging everyday can be a good thing, one benefit is it can increase ranking on the search engines. But quality is the question and how it can attract readers. Yes, lots of food for thought. The other thing is writing to and for your readers, not what you think may interest them … lot’s to learn and think about .. I’m in the process as well .. thank you for the visit, I appreciate it …

  10. Hi Lesly

    Interesting thought! I guess it’s the online variation of knowing the difference between sending out an interesting mailshot, but the recipient may perceive it as junk mail.

    I started off blogging every day but I just couldn’t keep up with it while producing quality posts, so I’m down to one a week (usually). I know that’s better for me, because I have enough to say weekly – and I think it’s better for my readers, because they can keep up with me.

    Joy
    Joy Healey recently posted…Getting Paid To BlogMy Profile

  11. Hi Joy,
    Wonderful to see you visiting, thank you! Yea, I think once a week is fine… you could be putting out a daily post and it could become overwhelming for your readers with all the other stuff they get … so you want to memorable so they keep coming back …

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