Do you trust your awesome ideas? Let’s have a breakthrough and see if you can shift your attitude about finding content for your blog.
Here’s a common problem I come across often. In fact just today I was asked this very question “Where do I start with a blog?”
Let’s read this comment and then I’ll discuss a couple of things. I got this anonymous statement from an unknown forum online …
” I feel that you answer the questions about the actually steps of creating the blog but what about starting it? By starting I mean putting in content? where do you begin? Do you simply say hello internet this is my blog please follow me although I don’t have any content. What would be your recommendations to some one after they have built the website?”
Let’s look at what a blog actually is, what it does, and why it’s important to have one online.
A blank book that you write ideas in, your life story in, and other special things you’re interested in. On the Internet you’re able to transform your journal into a digital journal. Just like a journal, you have blank pages that you fill with that challenging word “content”.
If you’ve ever kept a journal, I doubt you ever had problems writing in it. Perhaps you encountered “writer’s block” from time to time, but it didn’t keep you from jotting things down, yes? No?
However, you knew your journal was private and you could write anything in it knowing the general public would never see it.
So yes, a blog is a public journal. But, how you decide to use your public “journal” is only limited by what you choose to publish on it.
Here are the Obstacles –
- I don’t know what to write. There are plenty of things to write about. You may be confused because you haven’t clarified the purpose of your blog. Is it for an online business? Do you have a passion, a strong interest in something you want to share with the world? Once you know this, finding things to write about will be easier.
- Fear of judgement. What if readers don’t like what you write? So what. There are millions of people in the world – someone will like what you have to say.
A Blog’s Purpose –
What does the house you live in say about you? What’s the “style” of the house or building you live in. Blogs have “styles” these are called “themes” and there are numerous ones. When you go shopping at a mall you’re attracted to certain stores by the merchandise displayed in the windows … that is “content”. So a blog is, in a way, your storefront to display content that attracts “shoppers”, customers, clients – depending on what you want the world to know.
Ideas (there are thousands):
- Teaching a certain subject
- Personal Development
Once you decide what the purpose is of “setting up your shop”online (your blog), the content (merchandise) will reinforce the mission or purpose of your blog.
So a blog is an extension of you – your ideas, you life experience, all of which are VERY valuable. A blog is vital to a business because without the internet it would be hard to find. And, the potential for online sales, growth in popularity, and an online presence is great.
Once you get past the obstacles and determine your blog’s purpose, now begins a learning curve – developing skills to enhance your blog’s presence online. These include –
- Improving writing skills (Learn how words can make an impact, read this post by Alicia Osmera)
- How to use Social Media
- How to use SEO ( this is like going to the library and asking the Librarian how to find “X”. They either walk you over to the book section where “X” is, or the card catalog to show you where you can FIND “x”. The Librarian is the “search engine” .
- How to generate traffic to your blog
Now you have this awesome blank journal (your blog) waiting for you to transform it. You’ve chosen a “theme” and now it’s time to fill it with “merchandise” (your content, your words).
PAGES: A Blog page is a static page. It’s always on your blog and usually contains information about you. It’s often called “About Me” page. Pages are also good for “Media Kits”, your services, contact page, etc.
POSTS: These are like daily or weekly entries talking about something you experienced, a book review, a new program you’re offering, an opinion on a movie you saw, how-to do something you learned and want to teach others. The important thing to remember when it comes to your content (your merchandise) is present it in a way that is helpful to those who read it.
Creating a blog is not mysterious.
People make it so because it’s something new and something that is learned. Just roll up your sleeves and dive in. “School” is never over . And in this era of booming internet technology, having a business online, you must learn these things for your message to get out to the world – the internet does it/
If you’re brand new to the internet and would like to start a blog I have a great solution for you that won’t burn a hole in your in your budget – just $50.00/month (trial for $10.00), you’ll get everything you need including me as your Mentor.