How Following Can Screw You


How following can screw you in the most subtle of ways. Let me explain.


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I’m going to share with you, as an Affiliate Marketer, an experience I recently had. And it’s a good one because I learned from it. And this is what I absolutely love about Affiliate Marketing or any other subject or industry because – you have to experience it to understand it and one other thing, which I’ll share  as I go along.

I knew there was more to Affiliate Marketing than just slapping a product image on my website and dreaming that thousands would come to my blog and click on my affiliate links – WRONG!  If you’re doing that, stop!

I needed more info. I really wanted to dive deep into Affiliate Marketing and get the inside scoop and start implementing what ever I learned.

So somehow I got involved in a group somewhere on the internet (I will not say where – that would be unprofessional) and the facilitators of this group are well known and very successful at affiliate marketing – and SMART in leveraging group members.

They promote a system they use and directed all the group members to use it. Very simple:

Landing Page Builder

  • Buy the product (a must to promote)
  • Become an affiliate of the product
  • direct them to a webinar reviewing the product with your affiliate link in the webinar offer
  • Move on to the next product launch to build momentum
  • Do this weekly with a product they promote


Now here’s where I think they’re smart… If the members of this group (there are quite a few) purchase the product through the Group  Leader’s affiliate link, they’re making money generated by the members, right?

There’s another group where the Group Leader is doing the same thing. So this is just an example of another marketing strategy (or is it?)  to generate income fast through group members. I’m not sure I agree with this method … but these guys are making thousands and people following them want to know their marketing strategies. And for me, it’s been quite revealing … what an education!

This could be a good sales strategy if done ethically and in a transparent way…


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So, I followed the steps which meant I had to set up my own capture page linking to the pre-recorded webinar. Fine. So I get everything set, connecting the links to lead my potential customers and the offer did not show up on the webinar which was supposed to.

Now the launch I was working on was only for a few days, that’s it. A couple of days passed and I checked my stats and there was a big-fat-zero. So something I had set up was not working right.

Noticed I said ” something I did ….” and usually that’s the case. Either I didn’t listen to directions, follow instructions, or set the pages up wrong, it wasn’t working.

So rather complain to the group, I thought screw it, took initiative and did my own thing. As a result I generated traffic and sales.

So here’s what I learned:


  • learn the ideas, the strategies from others
  • listen carefully then morph them into YOUR way of doing things
  • Don’t worry if it’s correct, the only way you’ll know is when you see results
  • Make mistakes! That’s how you learn! You’ll do it better the next time, right?
  • Do it again, and again, you’ll only get better at it
  • Be you, it never works when you try to be like others


My mind is really swirling digesting all this. Right now I separated myself from these groups because the hype, the buzz, the “gotta have it” energy was causing an Adrenalin rush in my body .. and it wasn’t comfortable.. I rather “unravel to Success than be like Disney’s “Tanzanian Devil”.

So, following can be good, just depends on which pool you want to swim in. Right?


Creativity yours,

Lesly Federici





PS- What do you think? Comment below …

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Lesly Federici

Lesly Federici is a Registered Nurse turned Community and Affiliate Marketer. She is the CEO of the Power Affiliate Club, and known as the "Artistic Affiliate". She enjoys helping people learn, create, and manage the blogging experience. She's also an Artist and Author. Lesly believes the best opportunities in life are those self generated. Be sure to reach out to Lesly as she would love to hear from you ...

21 Responses

  1. Hi Lawrence..
    Yes.. following can be tricky … I’ve switched from following to investing … I’ll write about that in a future post. Glad you enjoyed the post, and always great to see you visiting …

  2. Lesly I fully get the following dilemma. I think you described perfectly the idea of take the best and forget the rest. You certainly have to be you if your going to go out and build your team, or your brand. If you simply copy somebody else’s, you will not be genuine and people will see that and not want to have anything to do with you.
    We have to be learning every day for in this field of Affiliate Marketing things change by what feels like the second.
    I love how you illustrate how a mistake can be positive, and no need to beat yourself up about it. The old saying of not failing but finding 10 000 ways something didn’t work comes to mind.

  3. Hi Kathryn ..
    Yea, when you make so many mistakes, they’re not so bad and they end up be great helpers in the long run .. wonderful to see you visiting …

  4. Great article Lesly I liked that you said to make mistakes! It is how I learn! Then next time I know how to do it better. Doing it again, and again, and yet again I get better at it.

  5. Lillian,
    How lovely to see you, always great to see you visiting 🙂 I’m always finding my way, never ending .. LOL

  6. Hi Erika,
    These experiences are good because you learn from them .. always 🙂 Great to see you visiting again, thank you …

  7. Hi Jacs,
    Always wonderful to see you visiting … I don’t like the stress and the pressure of what I experienced, so I’ll go back to doing it my way that is comfortable, and more “zen” like.Love your response my friend ..

  8. Great post Lesly, about an experience within a group, affiliate marketers and learning! I felt the old familiar feeling of pressure and hype and following a process/launch that one is doing for the affiliate factor but not really on board with the game… I have felt this before, especially at 2 days before and marketing comes out in a rush.
    Pleased you took your own path at the end Lesly… We have to listen to our instincts and learn, and this is one for us all.
    We are so lucky to have our groups where we do not Leverage our members in such a blatant way… I do not like to be treated that way, so would not do so for others… it may be a productive way of marketing for some, but I prefer the value approach… as you use on PAC, and there are offers for who wants to try them (and much more!)
    Thanks for sharing this Experience Lesly… [ I don’t consider it a mistake… ] so we can benefit from your knowledge 😀

  9. Hi Lesly,
    I think all of us have experiences with things like this
    and we all learned from it .I think too, best is do your own thing
    and go steady in direction of your goal .
    Thank you

  10. Hi Lesly,

    Yes, it is hard to tell what’s hype and what’s truth sometimes in affiliate marketing. That’s why I’ve pretty much stayed away from programs. I have a few affiliates that I have but that’s it and it’s only because I strongly believe in it. It’s always good to learn from mistakes. I’m glad you found YOUR way!

    Take care,

  11. Hey Chery,
    Great to see you visiting … personally, I love mistakes because you can only get better by having them … right? Right! 🙂

  12. Hi Sue,
    Wonderful to see you here.. I feel exactly the same. I feel I’ve learned what I need to know and now it’s time to do my own thing as well. I don’t get the sense that there’s anything new out there.. so it’s hard to find something different… I’ll keep you posted!

  13. Sue Bride says:

    Hi Lesly, I dislike hype so much I avoid a lot of what might be excellent programs, after being burned before. With those copy and post affiliate campaigns there are often so many people saying exactly the same thing (sometimes in different ways) and it’s so hard to get the full facts and honest reviews.

    I’ve been part of a program for a while now but can’t bring myself to actively promote it any more because of the techniques used, even though the actual program is quite good. Time to say goodbye to it.

    I’ve learned a lot from some of the things I’ve joined but now want to do it my way and set up something myself. I look forward to your JVzoo product set up guide.

  14. Hello Lesly, Wow great story my friend! I can oh so relate… Oh Yeh We all make mistakes my friend but this os how we learn Right?

    Thanks for sharing and do have an amazing weekend ahead.. Chery :))

  15. Hi BG,
    You’re welcome 🙂

  16. Hi Monna,
    Let me know when you do … I’m going to learn how to set a product up in JVzoo .. this will be good to share with you for what you’re doing 🙂

  17. Hey Donna,
    Me neither… I like slow, thinking about what I’m doing and I had to take a spin to see what these guys are doing. I wouldn’t do the same. I rather pick my product, test it out, rather than get swept away by all the hype … I’m with you …

  18. Hi Lesly,

    I like what you said: Following is good, but it depends on the pool you swim in” I do know what you mean. I’ve done it myself. I cannot get into all the hype, but only can do it my way.

    If I get involved with these sort of things, I do learn from them, but cannot do the cut and paste style, it does make me get a panic attack. I know it works for people, but I too cannot do it that way.

    I may make less sales than others, and not win any prizes (which btw I’m never interested in) but I like to go slow and steady. I’m always satisfied and don’t buy the be a millionaire overnight thing. 🙂



  19. BG Jenkins says:

    Hi Lesly, Not much to say, other than good to know. We do learn from our mistakes. Thanks for sharing.

  20. Hi Lesly,

    Excellent post and I enjoyed reading it. I’ve followed a few affiliate marketers for years but there was never a group per se, they just never quite gave you enough information to succeed.

    Years later and a little smarter (I believe), I think I can start experimenting on my own like you talked about.

    Thanks for sharing your experience.

  21. Hello Lesly.

    I used to rink following thousands of people was great turns out perhaps not. You have to have a balance of followers and people you follow. In an ideal world you r

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