Joe Pulizzi Here’s Why Readers Should Care

Recently I read an article by Joe Pulizzi published on Content Marketing Institute discussing content and why it needs to be different to stand out on the internet.

The good news here (my opinion) you CAN stand out if you’re …

  1. Consistent
  2. Unique (I’ll get to this in a sec…)

The bad news – content is …

  1. Obesely competitive
  2. Most content creators are writing about the same stuff  (seen it, read it … click )

In Joe’s article he asks two important questions that will really make you consider why you’re on the internet in the first place.

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Question one:
Why should anyone read your stuff? Who cares?

Question two:
If the Internet went up in smoke and all your content was gone forever, would it be missed? This begs the notion of – are you memorable?


I really thought about this. As I was reading through Joe’s experience with a group of people who couldn’t answer these questions right away, I had an answer. Although Joe doesn’t know me, or can’t hear me,  I want to share my answer with you.

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Here it is.

To answer the the Question – who cares about your stuff? It’s this: Everyone who has a business online and is serious about marketing it has the potential to generate a following. The followers will care because they naturally gravitate to the business.

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Businesses are like mini or huge “tribes” (like Apple). Some prefer Pepsi. Many prefer Coke. How about Red Bull – those that are crazy about wild sports love Red Bull.

So the question now becomes, what IS it about your business that’s unique?

It’s the ability to be unique. or different about what you write about or how you promote your business. For me, as the “Artistic Affiliate” for example, my “spin” is finding the “Art” in marketing, in writing, in life, because simply being alive is, to me, a work of art.

And EVERYONE is a work of art. So you have to find that “thing” that shines about you – because no one else is like you on the planet.

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As far as “would your content, or you be missed?” Well, this speaks to being memorable. So, how do you become “memorable”? By changing someone’s perception of something in their life. Solving a problem, giving them a solution.

People are your business.If you can tap into them, they will care about what you have to say or offer.

Go the extra mile.

Creatively yours,

Follow the Map

Lesly Federici




PS – Would love to hear what you think . Comment below …


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    1. Emi March 14, 2016
    2. Mary Sloane February 14, 2016
    3. Emi February 9, 2016
    4. Dr. Elise Cohen Ho February 9, 2016
    5. Sue Bride February 8, 2016
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    9. Edward Thorpe February 5, 2016
    10. Edward Thorpe February 5, 2016
      • Lesly Federici February 5, 2016

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