The Hook

One of my loyal readers had this to say about my last post:


Hey Lesly, I loved all your advice. and do know that I need to get my SH__T together one of these days and work on my landing page. I have NO hook and a terrible terrible opt in form LOL Sarah did make me a PDF with my affirmations I shared a while back on my blog but don’t really know how to pull all of this together.. You make it all sound so easy, yet I am NOT Techy what so ever…….. As you know I Love social media and do want to get all of this set up.. Questions OMG I have tons LOL

Your Course with Lesly


Many times we over think things when it can be so simple. And I KNOW this from personal experience.

When I first got into marketing online I had no clue. But all the reading and studying I’ve been doing over time has helped dramatically. There is so much good stuff to read and learn from …

Like this article on what a “Hook” is when it comes to content marketing. These are principles for creating a “hook” for your landing page as well ….


Landing Page Builder

The Hook


According to Andrew Davis, as he discusses in his book “Brandscaping”  there are a few different kinds of hooks – each one determined by or related to the message or product being presented to the consumer. A few of them I’ll mention here, but there are more.

  1. The Gimmick Hook. This can be an easy one. Design a T-shirt, or mug with a catchie phrase that relates to your business
  2. Micro-Day Part: This entails setting up an “appointment” for your readers, making you a part of their day. For example: Tune in on Friday at 10:00 AM for your Daily inspiration.
  3. Mash-up: Find 3 things – 3 websites in common with yours that people love and “mash” their ideas to come up with your own unique style. What do these 3 stand alone websites have in common with yours and how could you combine and shine your own message to attract readers?
  4. The Visual Hook: What visual could you use to attract readers to your website on a specific day. Example: Journal Day, Cafe Day .. and have cups of coffee


Most of these are directed at websites. But for Landing/Capture Pages .. the “Hook” would be that “thing” that makes a potential customer curious enough to want more information.


A Landing Page hook might read something like this:


Discover How This One Simple Activity Can Change Your Life


What’s the hook? Comment below …

One good way to learn about hooks is to study what other marketers are writing. If it snags you, ask yourself how and what were you attracted to? And remember this VERY important element of all marketing .. people don’t buy products, they buy what the perceived value is and what it can do for them …


Lesly Federici





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Lesly Federici

Lesly Federici is a Registered Nurse turned Community and Affiliate Marketer. She is the CEO of the Power Affiliate Club, and known as the "Artistic Affiliate". She enjoys helping people learn, create, and manage the blogging experience. She's also an Artist and Author. Lesly believes the best opportunities in life are those self generated. Be sure to reach out to Lesly as she would love to hear from you ...

8 Responses

  1. Mary Sloane says:

    One of my mentors made this whole “hook” thin super easy. since people only ever want to know one thing, “What’s in it for me?” then you must tell them clearly what they’ll get if they give you what you want. ”
    “Get my article on hooks so you’ll build a bigger email list and make more money!” Hey not a bad headline LOL

    It’s sort of surprising because one of your hooks is to sign up to Get Surprises” and I would never sign up for that even though I like surprises but not in my inbox.

    You have to convince me I’m getting something that I value more than my time since I spend way too much time online as it is LOL!

    Interesting article


  2. BG Jenkins says:

    Hi Lesly, Great post. I think for me it probably comes to visual hooks. I have to be drawn in first either by color, graphic, or word, to be entised to come and view.a post, and I think I try to use that in my own blog. I can’t say that it’s always successful,, but as we learn better we do better. You give us some great guidelines and more options to think about. Thanks so much.

  3. Hey Lesly,
    As always my friend, you keep bringing the value! Loved this post 🙂 These 4 hooks are so important to understand when you are creating a landing page. Each one does 4 different things so you need to make sure that you are utilizing the best one that fits what you want your prospect to do and that relates to your business.

    I know for me copywriting is not easy, but the more I practice the better I become 🙂 Just a must-know skill to have if you are any kind of writer 🙂

    Thanks for the great post and awesome tips!

  4. Barrie Evans says:

    Your content needs a purpose, but most of all it has to engage the reader. The object of any content is to end a person’s search for what they want according to Rob Fore. Of course he is right. Landing pages come in many forms. They are not only capture pages, but also the front page of your site. They have to show a reason for people to stay. The hook starts with the headline or the way people look at the page, the bait is the engagement and the bite is when the information is left in the email form.
    You are right about studying other marketers and how they write thier “hooks”. We can all learn from those seasoned successful people. There is no better feeling than when it works when you have done it.
    Thanks Lesly.

  5. Hey Donna,
    There are so many ways to do a “landing/capture/opt-in/squeeze” page. They all do the same thing – collect emails. Those that create them are done in a variety of ways as you know. There’s no right or wrong way to do them, and this is my conclusion after seeing many. I agree, there are some that are misleading, so their message doesn’t fit the market or vice versa and/or they just don’t know what thy’re doing. I’m no expert for sure and I still struggle with the wording. And that “hook” it certainly is a play on words … it’s a good topic for sure. So many are creating landing pages with their lead magnets and there’s a huge learning curve .. so if I can help clear things up, that’s a good thing . Always appreciate your visits .. 🙂

  6. Hey Chery,
    Lots of people get confused over this the “hook”. I know I did and I really had to get a better understanding as Donna mentions – a “play on words”. There’s psychology involved as well in making people curious and understanding how the mind works. You have been producing visual messages that have gotten people excited, especially the images of you in them . So I think you’ve been naturally creating them! LOL! I would be happy to talk with you about it .. and maybe I’ll do another post on it … more detailed … ya think?

  7. Hi Lesly,

    Landing pages are quite difficult to do. I know…do them all the time and have to always split test them. But what I find while I study others is that that “hook” can be misleading.

    A landing page to me, is like an outline of what you are going to get! And then comes the product which has to be better than expected lol.

    The Hook can be difficult, but it is a play on words. Thanks for bringing this topic up.


  8. Hey Lesly, Lets see HUM?? Whom could this LOYAL Reader of yours be LOL!! I do want to thank you for writing this and trying to help me out but I am still am the fence so to say about all of this, so to say.

    You stated in your comment that I do have a hook I just don’t see it?? I am trying to LOL Is it my branding I have been working on?? #4 The Visual Hook? I would love to get together with you when you have some time to discuss this my friend.

    Again Thanks for thinking about me.
    Love Ya
    Chery :))

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