The Tale Of 2 Whys

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Once upon a time there was a man who wanted to make money online. Let’s call him Sam .

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“This will help me… I’ll be able to do what I dream of doing …” Sam thought. From what he read about earning income online was,  a “snap”, easy to do. All he had to do was create a quick website and promote a business and people will come and buy. Oh he was so excited! So he created his website and began promoting his business opportunity. And, waited for people to come and buy.

Sam’s company sold “Beans”, the healthy kind which he thought was a good product and would sell easily.  Everyone wants to eat healthy beans! The compensation plan made him drool as he racked up mental calculations of the money he’d make.

But Sam had lots of questions about how to promote the beans.  The guy that seduced him into the business just said “Contact all your friends and family and get them to sign up .. make a list of all the people you know.. and do the online training everything you need is there.”

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Ok, Sam thought … and after a few calls to his friends and family, they no longer answered the phone. One day Sam decided to send messages to people online .. Social Media was hot and there’s millions of people interacting,so I’ll just tell them about my product and surely they’ll buy.

So Sam did just that .

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” Hi my name is Sam and how would you like to make $100.00 a day . The compensation plan is excellent and so is the training …” and on he went. Unfortunately, no one replied. He even got a response “Stop spamming me …” Spam?

Frustrated he went back to the guy who sign-ed him up. He called, emailed him and he never replied. Finally he got a message saying you have to know your“WHY” because it’s your “why” that will keep you motivated.

“My why?” Thought Sam … “Well I want to make money and help people …”

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Start with Why: How Great Leaders Inspire Everyone to Take Action

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Mary was also in the “Bean” business. She was doing pretty well. She made Director in just a few months of starting out. Sam couldn’t figure out how she was doing it. Her story is this …

Mary asked herself what was it about the “Bean” business that attracted her? The compensation plan was a result of her efforts, the reward.

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Mary was more interested in focusing on the benefits of eating beans, how it contributed to a healthy diet. healthy diet.

She certainly had a “Why”a personal why. Mary wanted to travel and this business was a means to get her todo that. But the “Why”she focused on was why she got in the business in the first place. She used her insights and the benefits the product gave her and shared that with others before talking about the compensation plan.

Because of her interest in helping people live healthier, that came first in promoting her business. By doing so she became the “go to ” person for beans. She knew the brand inside and out, knew recipes,  and started doing videos on planning and making meals with her company beans. She also created a website called “Everything Beans” and developed a following.

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There are 2 “WHYS”

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The first, is your personal one. Why you want something in your life. You want more money to do x,y,z. It is not the “why” to lead your business with.

The second “WHY” is the reason you’re involved in the business your in. What is it about the product that get’s you so excited? What is the purpose of your business? Why did the company create the product?  Your passion, and what you believe to be true and useful about this product is what you lead your business with.  The money is a result of your efforts – not the main drive to get people to buy.

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People buy what you believe in, not “what” you’re selling ….

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Use the “Golden Circle” of “Why” in your business and marketing.

Creatively yours,

Lesly Federici

 

 

 

 

PS – Would love to hear what you think … comment below
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SS – How would you like to know your business “Why”

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    1. Erika Mohssen-Beyk August 23, 2015
    2. Andy Lockhart August 16, 2015
      • Lesly Federici August 19, 2015
    3. BG Jenkins August 16, 2015
      • Lesly Federici August 19, 2015
    4. Donna Merrill August 11, 2015
    5. Joy Healey August 9, 2015
    6. WILLIAM O'TOOLE August 9, 2015
    7. Chery Schmidt August 9, 2015
    8. Corina Ramos August 9, 2015
    9. Sue Bride August 8, 2015
      • Lesly Federici August 8, 2015

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