5 Step Branding Review

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In my last post  The Art Of Self Branding, I wrote about my own journey in developing the “The Artistic Affiliate” to promote what I do and offer.

 

In this post I’m going to dive a little deeper and give you more direction if this is something you’re struggling with.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator align=”align_center” type=”transparent” position=”center”][vc_separator align=”align_center” type=”transparent” position=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_accordion collapsible=”yes” disable_keyboard=”” style=”accordion” accordion_border_radius=”100″ active_tab=”1″][vc_accordion_tab title=”Avoid Doing What Everyone Else Is Doing Or Writing About” title_color=”#22c6d8″ background_color=”#fcfcfc” title_tag=”h3″][vc_separator align=”align_center” type=”transparent” position=”center”][vc_column_text]I know, this is hard to do.  But absolutely possible. With so much competition on the internet, getting “eyeballs” to view your content – your message is indeed challenging, yet possible.

How.. well let’s see …

  • Learn from what you see. Take notes on what you like, and dislike
  • Ask the question: How would you present this content differently reflecting your style of communication?
  • Check the Alexa ranking of the website you’re looking at and remember, there are over 6 million, perhaps in the billions by now, blogs/websites, where many are ignored (decreasing the competition)
  • Increase your blog’s ranking: Post a minimum 1x a week, and join a blogging community

 

Your Course with Lesly

Resource:

Power Affiliate Club

The Power Affiliate Club Blogging Challenge and Affiliate Community

 

[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Explore YOUR Personal Interests” title_color=”#00e2db” background_color=”#ffffff” title_tag=”h3″][vc_column_text]Readers can tell, or “feel”an author’s enthusiasm immediately – in just seconds. So WHY write about something that you could really care less about! ?

Landing Page Builder

For many starting out online with a new blog they’ll push themselves to do this and worse – copy and paste information on their blogs as if it were their own. Bad, bad, bad idea. Do NOT do this.

There are ways to help you find content. But ALWAYS write about something that interests you. You’ll be more motivated, inspired, and eager  to maintain your blog.

  •  What really gets your “mojo” going? What do you like teaching others about? What gets you excited? What’s happened in your life that you want to tell others about and learn from?
  • Research your passion
  • Report on your passion
  • How can you teach it?

Remember this, not everyone will do the work that you’ll do to create an awesome blog – sharing your interests in an authentic way. THIS will immediately set you apart!

Resource:

PLR Monthly – Private Label Rights, content you can tweek, or “claim” as your own ( I am not an affiliate, however – my good friend Donna Merrill is and she can answer any questions you have about it)

[/vc_column_text][vc_separator align=”align_center” type=”transparent” position=”center”][/vc_accordion_tab][vc_accordion_tab title=”Pay Attention To That Interest That Keeps Coming Back To You” title_color=”#0dcfdd” background_color=”#fcfcfc” title_tag=”h3″][vc_column_text]What was the that interest, that love you had for something when you were 5-years-old? Was it still there when you were 10? Did it crop up every now and then when you were 20? #0? And so on?

Why is the saying “Gone full circle” carry so much weight? Well because it means going back to that passion you had “X” amount of years ago.

How is it so many become lawyers, doctors, etc., and leave their jobs to do what they always dreamed of later in life?

That “thing” that keeps cropping up is what you want to grab and nurture and write about[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”How Does My Interest Connect To Marketing” title_color=”#23dae0″ background_color=”#efefef” title_tag=”h3″][vc_column_text]Here comes the tricky part, right? Marketing. All marketing is, is the method you use to get people to know about you and what you’re doing. Without marketing there would be no flow of business, no reviews, no TV, movies to watch, no awesome shopping sales, etc.

Follow the Map

Marketing is a natural part of spreading the word. You do it naturally anyway … when was the last time you told someone about a great book you read? A movie you saw? THAT’S marketing. There are many strategies for online marketing: video, email, email newsletters, webinars, podcasts, blogging, ebooks, Ads, creating your own groups on social media.. and so on.

The  method you choose would contain YOUR content. Now affiliate marketing is a way to learn about product creation, marketing online, etc. Because I’m going to guess that eventually you’d like to create your own product to sell online instead of promoting other people’s products , right?

So the question is : How will you tell others about you?

  • Create an email newsletter
  • Write an ebook to give away and build a mailing list
  • Create videos
  • Do webinars, Hangouts
  • Create a group on social media
  • Create a radio show

All of this helps to build the infamous “know, Like, Trust” factor which is absolutely imperative in building online relationships and attracting potential customers.

Resource:

Video Maker FXVideo Maker FX

 

Video Motion ProVideo Motion Pro

 

 

[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Research And Be The Go-To Authority” title_color=”#23cde0″ background_color=”#f9f9f9″ title_tag=”h3″][vc_column_text]Alright so now you have your main interest.. your main “squeeze” (love) for a particular subject matter. Now to step it up a notch – research it more, be more curious about it. It will lead you to greater knowledge and insights about it and will “position” you to be an authority about it!

Never be afraid to learn more of what you don’t know or try new things that relate to your interests. I always think of George Plimpton, a journalist starting out in his career, became an  author, who also became famous because he experimented with life and various professions. Lots of great little insights and nuggets in this video ..[/vc_column_text][vc_separator align=”align_center” type=”transparent” position=”center”][vc_video link=”https://youtu.be/SkatvkE8Zpw”][vc_separator align=”align_center” type=”transparent” position=”center”][/vc_accordion_tab][/vc_accordion][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_separator align=”align_center” type=”transparent” position=”center”][vc_separator align=”align_center” type=”transparent” position=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]I think these 5 Self-Branding directives will help you immensely. Stay true to yourself and remember, there’s NO ONE in the world like you. So if you’re comparing yourself to what other people are doing. Stop it. Everyone has to find their own way, their own voice.

YOU can do it ..

Lesly

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    1. Deborah A. Ten Brink July 31, 2015
      • Lesly Federici August 4, 2015
    2. Monisha Kapur May 24, 2015
      • Lesly Federici May 25, 2015
    3. Emi April 26, 2015
      • Lesly Federici April 26, 2015
    4. Lawrence Bousquet April 26, 2015
      • Lesly Federici April 26, 2015
    5. Andy Lockhart April 26, 2015
      • Lesly Federici April 26, 2015
    6. Chery Schmidt April 21, 2015
      • Lesly Federici April 21, 2015
    7. Erika Mohssen-Beyk April 19, 2015
      • Lesly Federici April 21, 2015
    8. WILLIAM O'TOOLE April 19, 2015
      • Lesly Federici April 21, 2015
    9. Kathryn Maclean April 19, 2015
      • Lesly Federici April 19, 2015
    10. Monna Ellithorpe April 19, 2015
      • Lesly Federici April 19, 2015
    11. BG Jenkins April 18, 2015
      • Lesly Federici April 18, 2015

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